First, we have the 2007 Boro Hills Sauvignon Blanc. According to the notes provided by Fresh & Easy, this is made from grapes in the Marlborough region of New Zealand, the grapes are primarily cool fermented in stainless steel tanks (with a fraction barrel fermented and aged for 3 months). The final product has aromas of "elegant gooseberry" and "ripe, tropical" fruits, with a "nicely balanced acidity on the long finish" not to mention striking a nice middle-ground between minerality and fruit. Best served chilled, either as an apertif or to pair with lighter dishes such as salads and seafood dishes.
For those preferring something more red 'n robust, Fresh & Easy is also supplying the award-winning 2008 Ambas Malbec from Mendoza, Argentina. Again, the grapes are primarily fermented in stainless steel to preserve fruit notes with a portion aged in oak for richness and complexity. The flavors and aromas are "rich and concentrated"; expect "bold, ripe blackberry" with a long, velvety, smooth finish. And, if it's anything like the 2007 version, it's a "stick to your ribs country-style breakfast" kind of wine. Best paired with steak or tomato-y dishes.
Finally, for the beer-inclined - we partnered with Newcastle just in time for the debut of their DraughtKeg (using the same technology as Heineken's), a pressurized, recyclable mini-keg with a internal CO2 mechanism that dispenses up to 10 pints of "fresh-from-the-tap" Newcastle Beer, And, in case you can't finish it all, the DraughtKeg keeps the beer fresh for up to 30 days!The best part? You can bring home the experience without a whole lot of wallet damage! At Fresh & Easy, you can get these exclusive sauvignon blanc and malbec for $5.99 and $4.99, respectively; and the Newcastle DraughtKeg will be available at select Southern California locations for approx. $23.
So no matter what glass you'll be holding (yes, even if it's a water goblet) there's something celebratory to cheers to!
~H.C.
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